You're not evolving.
For years, everyone talked about SEO copywriting, improving PPC, going viral, and adding keywords to websites and blogs. But when everyone started using all those methods, internet marketing had to evolve. It's no longer about bringing people to your site - it's about convincing them to come back, and keywords and funny videos alone won't accomplish that.
You're not engaging.
Unlike traditional media, the internet encourages two-way interactions, but a lot of sites forget to invite their visitors to take part in the conversation. If you offer audiences chances to communicate, they'll feel more welcome to come back. Create forums and message boards. Sponsor contests that require active participation in your site. Ask for new product ideas. Make strong calls to action on every page and in every email.
You're not educating.
People go online to learn something new, whether it's about a new city or how to get rid of a cold. Use your site to teach your audiences something, and they'll come to you again and again to learn other things. Content sites can provide hard-to-find articles and stories. Professional sites can start blogging about their areas of expertise. Even product sites can educate. Have you ever seen a size or color chart on a clothing site? That's new information, and it really makes an impact.
You're not evaluating.
Most sites are using analytics tools, but the successful ones use them wisely. It's great to know click-through rates, but you need to do something with the data. Are you changing your offers, incentives, or messages? Are you focusing on high-value customers? Are you changing your landing pages? Analytics are meant to inform you, but you have to act on the information to succeed.
In short, your site must active, not passive, if it's going to be a destination for your audiences.
That’s why Brand Echo takes an all-inclusive, integrated approach to marketing. We provide ad agency services to companies who thought they couldn't afford them, taking the burden from them. First, we analyze your target audience, then suggest a strategy for your business, developing tools to communicate with the right channels. After each campaign, we report on what worked and what didn't, and then we recommend steps to make the next campaign even more successful.