Connecting with prospects requires that your links appear at the top of the search engine results pages (SERPs) for your keywords. Heat map studies have proven that searchers' eyes focus on the top left corner of the Google SERPs, the so-called "Golden Triangle" that draws 85 percent of the clicks on these pages. If your links do not appear there, your site might as well be invisible to searchers.

SEO refers to all those things you can do to make your website more visible and agreeable to the search engines so that your pages will be promoted to the top of the SERPs. These will include:

• Ensuring content titles, image alt tags, and descriptions have the right HTML tags.
• Researching keywords to find high value/low competition options.
• Developing relationships that encourage inbound links.
• Maintaining a dynamic sitemap that web crawlers follow so they see every page.
• Adding content on a regular basis to invite crawlers back to view the site.

Content Is King

Yes, we have all heard this cliche more then we care to, but it remains true. The search engines have developed elaborate algorithms to sniff out spam content and link farms. A website needs quality content that will attract human readers and organic links.

Anyone still clinging to keyword densities and special formulas needs to stop consulting witchdoctors and get with the post-Panda program. Google and the other search engines have made it abundantly clear that they are ruled by the searchers.

Your SEO strategy should contain a schedule for adding quality content that pleases searchers. The better they respond to your content, the better will be your reward on the SERPs.

Professional Search Engine Optimization

SEO is a fluid science. Google claims to push 500 changes to its algorithm each year, and each one brings new insights into improving website position in the SERPs. An SEO expert stays on top of these changes and can offer the best advice for optimizing your website.

Complete the form on the right or click here to Request a FREE Website Marketing Assessment, so we can show you ways to improve your position in the SERPs and draw more traffic from organic search.

Be sure to sign up for our FREE newsletter as well, so you receive our latest tips for SEO and online marketing.