Increasing market share is usually a zero-sum game. When a company’s sales increase, its competitor’s will almost always decrease. Without a competitor analysis, companies are sure to be on the losing side of this exchange. Our branding and advertising strategy incorporates this analysis, illuminating market opportunities and winning the game. This is competitive advantage. There is a vast utility in obtaining this industry specific information. A brand can be developed to overcome the competition or create a niche market based on unique features, quality and/or price. We are also able to target advertising at customers already using competitor’s products and services. Most importantly, website content can be geared to overtake other industry sites in search engine ranking and, ultimately, total online sales.

The Competitive Analysis Process

Competitor metrics go beyond Alexa website information and web traffic. We survey:

• Website content and metadata
• Social networking accounts
• Blogs
• Email newsletters
• Twitter activity
• PPC advertising
• Backlinks
• Search engine ranking
• And many more…

Accumulated data is used to develop a counter-strategy, specific to major industry competitors. Once it is established, we cooperate with our client’s team to regularly make necessary modifications to marketing ventures. Constant adaptation to the changes in industry supports regular growth, from both new customers and conversions from the competition.

Marketing Tailored to the Industry

Surpassing competition requires a strong marketing effort. Using the information from our competitor analysis, this can take 2 forms:

1.Use resources to provide superior content on competitors platforms. This may entail creating a better blog, YouTube channel and/or Facebook page. Not only will customers notice the credibility of your brand, but so will Google. Their search engine, geared to rank higher-quality content first, will begin to recommend your company over the competitor.

2.Take advantage of holes in advertising to capture loose market segments. We have access to every form of online advertising and can select the most successful segments, such as social networking or mobile app development. These sorts of market opportunities allow for fast growth and, with minimal resources, a continued dominance in the particular form of media..

Taking Advantage of Competitive Advantage

A competitive analysis is not a simple task. It is a constant and cooperative effort to determine chances for improved branding, growth in sales and increased market share.

Complete the form on the right or click here to Request a FREE Website Marketing Assessment and find the difference a professional competitor analysis will make.

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