Your company's online reputation and brand awareness strategy may be all that stands between you and any damaging online publicity that finds traction in the search engines. Businesses that take a proactive stance and promote well-ranking, good publicity have the foundation needed to withstand a negative campaign.
People conducting research online face a glut of information and selections. In the interest of making the process easier, prospects latch on any negative information to help narrow their choices.
Bad publicity may take many forms - it may be a negative review on forum, a customer complaint in social media, or a blog post objecting to a partnership your company has formed with a supplier. Once an item with negative information ranks at the top of the search engine results pages (SERPs), it becomes the first thing some searchers learn about you and your company.
A story does not even have to be true to gain momentum and damage your brand. Many of things that go viral do so because they are well-written, clever, or funny. If an article, video, or cartoon makes your brand look bad, few consumers of the content will take the time to consider that the item is just a joke or simply untrue.
You can control your vulnerability to bad press by pushing positive content about your brand to the top of the search engines. If you do this in advance of a crisis, you can keep bad news from ever rising high in the SERPs.
Many businesses today take a proactive position and publish a steady stream of positive content centered on their brand names and keywords. This strategy builds brand awareness and supports the search engine optimization (SEO) efforts of their websites.
Good public relations (PR) in the 21st century require that you monitor social media conversations about your company and brands so you can respond quickly to any negative feedback. Often you can contain a viral PR attack at the source by appeasing an unhappy customer before the story grows in popularity.
If bad publicity ever starts to get out of hand, you will see the signs. You can then ramp up efforts to control your online reputation with press releases, guest posts, and social media shares that bury the bad press.
Complete the form on the right or click here to Request a FREE Website Marketing Assessment. We can recommend an online reputation and brand awareness strategy that pushes your content high in the SERPs while suppressing any negative conversation.
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