Visitors are not always ready to seal the deal the first time they encounter your brand. A marketing funnel describes the steps a prospect will move through as he becomes more committed to completing a transaction. Our expert funnel analysis allows you to peek at prospects as they proceed through your marketing systems and website so you can make adjustments where necessary.
Whatever your goal, you need to study the metrics for your various marketing streams to learn where you lose prospects on their way to that goal. Let's face it, you can always spend more money to attract more visitors to your website, but improving conversions is a scalable solution with a far better return on investment.
For example, consider someone earning $500 in revenue for every $100 spent on pay-per-click (PPC) ads. She might be able to increase revenue to $600 by spending an extra $20 on PPC ads, but she would have to keep spending that extra money to continue reaping the benefit.
However, an examination of clicks and conversions on her website could reveal places where more information or a better user interface would encourage more visitors to convert. Once changes are implemented, these added conversions would continue to deliver increased revenue without incurring additional advertising expenses.
Many potential customers need time to think about new purchases and vendors. Marketing strategies focus on building relationships with those prospects most likely to someday follow through and make purchase. By providing good information and encouraging interaction, you can gently propel your prospects through the continuum from mildly interested to deeply committed.
With all the data available from your various marketing channels, it is easy to stray from your goals and optimize the wrong metric, especially when you are not sure which metrics matter most. You might be focusing on superficial data that does not help you determine where your customers get lost in the process, which always leads to throwing good money after bad.
We can help you plot a course for your customers and choose the right data points to optimize. When we identify leaks in a funnel, we test new strategies and designs and compare them to historical data to find those changes that increase the conversion rate for the intended business goals.
Complete the form on the right or click here to Request a FREE Website Marketing Assessment. We can give you the insights you need to increase your conversion rates and make the most of your marketing channels.
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