Customers are no longer satisfied with a simple product website. Successful companies create a company culture. Strong content like industry information, product reviews and relevant tutorials build the online community’s interest in your web presence and ultimate your products or services. This creative content creation and distribution is also essential to obtaining strong search engine rankings, a major source of traffic for any website.
When search engines where first released, “black hat” techniques like hosting misleading and keyword heavy text could bring in vast numbers of visitors. These less than ethical hits would then hopefully be sold on the company’s products. These tactics have now become useless as Google, Bing, Yahoo and other smaller search engines work to give search results that provide a high-quality customer experience. This shift was cemented early in 2011 when Google released their code-name Farmer update. Also known as Panda, this new algorithm put emphasis on, among other things:
The heightened standard for content ensures companies who want to receive traffic will provide quality information in addition to their products and services. In return, customers will have higher customer satisfaction and be more loyal to your brand. To take advantage of this change, your company should become the best source for industry information. Rather than pay for expensive interruptive advertisements, you should build trust by creating a network of informative content translated to customers through blogs and social networking platforms. Strong white papers and press releases also play a large part in your credibility.
The time and cost involved with designating employees to create content internally is almost never cost effective. Moreover, the importance of grammar and style requires an experienced writer for creative content to be successful. For these reasons, we offer a team of highly experienced writers who can produce content of the highest caliber while maintaining low costs and an excellent return on investment. Our writers are professionals in a wide range of fields and have now become experts in designing content to meet your needs. Their expertise will go far in impressing both customers and search engines.
Complete the form on the right or click here to Request a FREE Website Marketing Assessment and see how creative content creation and distribution can increase your customer base, strengthen your brand and build a company culture. Succeeding in these will provide fantastic returns.
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