Some business owners find themselves stuck after they have hired a freelance web designer to build their sites from scratch. These business owners lose a lot of flexibility because they do not control their site or its hosting. They may find it hard to take advantage of Internet marketing strategies.
A good content management system (CMS) puts control of the website in the hands of the business owner and administrative personnel. Without a good CMS, a company is at the mercy of a web designer and his backlog.
You know you should be blogging. Your FAQ could stand to be updated every month. Upcoming events need to be posted and refreshed as time passes. Here's the thing, you should not need to check with your designer every time you want to make little changes like these to your website.
Today's systems have what-you-see-is-what-you-get editing windows that make building web pages as easy as creating documents in Word or OpenOffice. You and your staff will be able to enter new blog posts and site updates when you have a framework that puts the power in your office and does not require third party assistance all the time.
A good CMS provides a framework where the content is stored separately from many of the design elements. This allows thematic changes that modify the appearance of your website dramatically without touching the underlying text. Everything from fonts to colors to columns can be changed by loading a new theme, but the words will remain the same.
Some might argue that best feature of a good management system is that it easily crawled and indexed by the search engine spiders. Most systems mark all the important items, like headers and image alt tags, with the correct hyper text markup language (HTML) without requiring the user to learn HTML.
Of course, the happier the search engine spiders are, the more time they will spend on your site learning what you offer, and the more likely it will be that they send you traffic.
Complete the form on the right or click here to Request a FREE Website Marketing Assessment. We can let you know how flexible your management system is and whether your are currently using it to its full potential.
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