Web 2.0 website design is all about the visitor experience. Once you have identified your goals for your website, you have to try to forget about your needs and put yourself in a prospect's mindset instead. Successful online businesses aim to develop websites that engage and convert visitors to committed fans by focusing on the visitors' needs and desires.
Sometimes it helps to think of the customer journey as a road trip. You get to decide the destination, but at every step of the way, the customer chooses the route and mode of transportation. How does the customer choose? By abandoning the trip when you do not pay attention to his motivations.
At Brand Echo Media Solutions, we understand the importance of customer motivation to the success of your online promotions. We begin the design process by determining what motivates your particular audience. That way we can recommend a content management system (CMS) and targeted funnel that delivers pertinent content to keep prospects engaged and moving further along the customer continuum.
Google has trained Internet users to expect an answer to any question in a matter of seconds from a simple query. It is no surprise then that web visitors will get frustrated and leave your site if they have to work too hard to find the content they seek.
Our web development philosophy focuses on making it very simple for users to interact with your website. We take the time to understand your industry and your customer base, so we can see the site through their eyes and provide navigation tools that make sense for the visitor's motivations.
The more you can engage with prospects, the more they will visit your site and become familiar with your brand. Each interaction pulls visitors deeper into your marketing funnel. Web 2 0 platforms, like social media and blogs, give your visitors a chance to participate in the creation of content on your site. This increases their engagement and their personal investment in your brand's success.
With the right CMS, you will find these interactions very easy to monitor and maintain. Internet marketing will seem less of a challenge and more of a conversation when you consult our professionals for site design and development.
Complete the form on the right or click here to Request a FREE Website Marketing Assessment. We can show how you to improve your online business and turn more of your one-time visitors into long-term customers.
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